Frames & Lenses in Wichita

Book Appointment

Eyewear Options for Everyone

We’ve got eyewear options for the entire family in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.

We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!

It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.

Book Appointment

Our Brands

facebook google-plus twitter pinterest youtube instagram website
Adensco

Discerning taste shouldn't come with a hefty price tag. Adensco eyewear offers the right blend of affordability and luxury. Their premium quality materials and timeless designs can help you get the best value without sacrificing style. Look polished and put-together for every occasion with Adensco, your gateway to affordable luxury.

facebook google-plus twitter pinterest youtube instagram website
Anne Klein

Anne Klein has been synonymous with American style, creating clothes that are immediately recognizable for their sophistication, wearability, and, most of all, application to women’s lives. The world of Anne Klein has come to encompass women’s wear, accessories, eyewear, watches, legwear, and more.

facebook google-plus twitter pinterest youtube instagram website
Arnette

Born in California in 1992, Arnette is an easy-going street style eyewear brand that talks to young consumers, with an active yet relaxed approach to life. Discover the whole collection and become part of the family.

facebook google-plus twitter pinterest youtube instagram website
Aspex

Aspex Eyewear is one of the world’s largest global distributors of quality eyewear and sunwear, offering some of today’s most popular collections: EasyClip®, EasyTwist®, Takumi® and Pentax®.

facebook google-plus twitter pinterest youtube instagram website
BEBE

BEBE is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, BEBE is a global label that embodies a sensual, sophisticated lifestyle.

facebook google-plus twitter pinterest youtube instagram website
Betsey Johnson

Much like the namesake of this fashion-forward collection, Betsey Johnson eyewear is chock full of personality. Exuberant designs feature the colors, textures, and prints; Betsey became known for her entrance into fashion during the 1960s.

facebook google-plus twitter pinterest youtube instagram website
Callaway

One of the most recognizable names within one of the nation’s favorite sports, Callaway has branched out beyond golf to make products that support an active lifestyle. Their ophthalmic eyewear collection features designs for men and kids that offer function and fashion all in one.

facebook google-plus twitter pinterest youtube instagram website
Carolina Herrera

Find incredibly stylish sunglasses from Carolina Herrera. Sleek frames and demure lenses protect your eyes from the sun while showing off your effortless style. The look garners impact without going over the top.

facebook google-plus twitter pinterest youtube instagram website
Champion

Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.

facebook google-plus twitter pinterest youtube instagram website
Charmant

Eyewear is our passion. Continuous Research & Development is our soul. Superb Craftsmanship is our heritage. Top-quality products are our pride.

facebook google-plus twitter pinterest youtube instagram website
Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

facebook google-plus twitter pinterest youtube instagram website
Cole Haan

Cole Haan combines elegance and innovation to create a signature line of eyewear for both men and women. These affordable frames provide their wearer with a confidence boost gleaned from their distinct style and sense of purpose.

facebook google-plus twitter pinterest youtube instagram website
Converse

Converse lenses are manufactured by REM eyewear, a leading global manufacturing and distribution company. Converse frames are sporty, unique, and lend their wearer a modern sense of retro style. Converse frames can’t be replicated and are a highlight of anyone’s wardrobe.

facebook google-plus twitter pinterest youtube instagram website
David Spencer

David Spencer Eyewear is the ultimate style realization of a journey born in the heart of Minneapolis, Minnesota. Each frame in the collection is hand-designed, starting with sketches and color concepts that David personally draws and then directs and oversees during production.

facebook google-plus twitter pinterest youtube instagram website
Eco

A pioneer in the eyewear industry, ICU Eyewear was the first to develop and implement a manufacturing process for eco-friendly reading glasses made from reclaimed plastic, recycled metal, and sustainable bamboo.

facebook google-plus twitter pinterest youtube instagram website
Europa

Style meets vision with Europa Eyewear! From classic, timeless designs to bold, attention-grabbing looks, Europa has something to match your unique style and improve your vision.Europa Eyewear is committed to staying independent, and with over 40 years as a staple in the eyewear industry, that independence has shined through our quality products and incredibly personalized frame designs.
As soon as you slip on Europa glasses, you’ll experience the clarity and comfort you deserve. Discover a whole new way of seeing the world with Europa Eyewear.

facebook google-plus twitter pinterest youtube instagram website
Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

facebook google-plus twitter pinterest youtube instagram website
Fossil

Rooted in authentic vintage and classic design, Fossil integrates the best fashion of times past with modern style that represents the unique individual. Make a statement with Fossil sunglasses that match your fashion sense.

facebook google-plus twitter pinterest youtube instagram website
Gant

Gant creates modern and top quality eyeglass frames that are rooted in American sportswear heritage. Vintage and contemporary designs are intermixed with contemporary and bold colors, resulting in a sophisticated collection of eyewear.

facebook google-plus twitter pinterest youtube instagram website
Genesis

The Genesis Optical Collection is a sub-brand of Altair Eyewear. Genesis eyeglass frames feature best-selling silhouettes and colors. Their clean, classic styles are designed with simplicity in mind. With a focus on refinement, Genesis eyewear blends functionality, affordability, and fashion into each frame.

facebook google-plus twitter pinterest youtube instagram website
Guess

GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.

facebook google-plus twitter pinterest youtube instagram website
GX

GX By Gwen Stefani is bright, bold, and fun. It’s a collection of affordably priced fashion-forward accessories that embody Gwen’s unique blend of sophisticated polish and creative rock and roll edge. GX is a playful mixture of pop, punk, and chic.

facebook google-plus twitter pinterest youtube instagram website
Harley Davidson

With a passion for fulfilling dreams of personal freedom, Harley Davidson values the deep emotional connection created with their customers through their products, services and experiences.

facebook google-plus twitter pinterest youtube instagram website
Jones New York

Jones, New York eyewear, is created with the modern professional in mind. Intriguing colors and styles are the hallmarks of this attractive collection of eyeglass frames. The latest in frame and lens technology is evident in every pair. Jones New York refuses to sacrifice quality for style, they believe - and prove - you can have both.

facebook google-plus twitter pinterest youtube instagram website
Joseph Abboud

Exude confidence with Joseph Abboud. These frames celebrate masculinity with quiet reverence. Taking patterns and textures from menswear into eyewear, these are a modern look at how to live life confidently. Simple lines and rugged hinges make these the right addition to any outfit.

facebook google-plus twitter pinterest youtube instagram website
Juicy Couture

Classic styles and trends get a modern makeover, featuring Juicy’s signature look and feel. Distinct shapes, colors, and designs differentiate the Juicy Couture sunglasses from the rest.

facebook google-plus twitter pinterest youtube instagram website
Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

facebook google-plus twitter pinterest youtube instagram website
L’Amy Eyewear

L'Amy Eyewear offers a sophisticated portfolio that includes brands like 2BB, Ann Taylor, Sperry, and Champion, among others. Their eyewear collection is defined by luxurious quality and contemporary design, catering to a variety of tastes and styles.

facebook google-plus twitter pinterest youtube instagram website
LAMB

Gwen Stefani partnered with Tura Inc to bring her designs to life. The L.A.M.B. eyewear collection is modelled after the star’s iconic style, featuring bold frames, exciting colors, and glamourous details. Her frames range from chic and elegant to fun and punk rock, much like her own personality.

facebook google-plus twitter pinterest youtube instagram website
Lenton & Rusby

Introducing the Lenton & Rusby—a unique blend of innovative design and affordability. Our frames offer a stunning range of new shapes and colors, offering minimalist designs that cater to every family member. With trendy styles influenced by data-driven insights, our eyewear collection is not only visually appealing but also effortlessly wearable. Step up your fashion game without breaking the bank with our stylish and affordable frames from Lenton & Rusby.

facebook google-plus twitter pinterest youtube instagram website
Lucky

Tap into the West Coast lifestyle with Lucky Frames. This brand is a timeless look at true quality, integrity, and versatility. This laid back eyewear with a bold edge gives you a look that casually speaks volumes.

facebook google-plus twitter pinterest youtube instagram website
Lulu Guiness

Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.

facebook google-plus twitter pinterest youtube instagram website
Marchon

The MarchoNYC eyewear collection embodies its New York City roots. The style inspiration for the collection encompasses East Side, West Side, Uptown and Downtown trends. MarchoNYC is a standalone collection that continues to transcend through time.

facebook google-plus twitter pinterest youtube instagram website
Marcolin

When you wear Marcolin eyewear, you’re wearing an international standard of style and craftsmanship. From their headquarters in Spain, they create unique fusions of modern and classic styles, giving you the freedom to express yourself every day. Quality and fashion collide with Marcolin eyewear.

facebook google-plus twitter pinterest youtube instagram website
MODO

MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.

facebook google-plus twitter pinterest youtube instagram website
My Little Pony

Friendship is magic, and your child's style can be too with My Little Pony eyewear! Featuring everyone's favorite ponies in vibrant colors and adorable designs, these frames are sure to spark a smile. My Little Pony eyewear is perfect for young fans who want to express their love for the show and look their best while doing it.

facebook google-plus twitter pinterest youtube instagram website
Nicole Miller

An eclectic combination of modern influences molds the Nicole Miller eyeglass frame collection. Many pieces in the Nicole Miller eyewear line are named after streets in New York City. With styles that have a contemporary art flare and modern industrial design, you can be assured to find an inspiring addition to your wardrobe.

facebook google-plus twitter pinterest youtube instagram website
Nike

Nike’s durable, long-lasting design is ideal for everyday wear. They are built with performance in mind, offering a range of distinctive designs that are suitable for an active lifestyle.

facebook google-plus twitter pinterest youtube instagram website
Nine West

Founded in 1973, Nine West has become a globally renowned fashion wholesaler and retail company. Their affordable line of stylish eyewear pulls inspiration from the runways of New York City, ensuring you stay on top of the hottest fashion trends.

facebook google-plus twitter pinterest youtube instagram website
Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

facebook google-plus twitter pinterest youtube instagram website
Polo Ralph Lauren

Classic, sophisticated eyewear from the Ralph Lauren family. Contemporary design in eyeglasses and sunglasses from a global fashion leader.

facebook google-plus twitter pinterest youtube instagram website
Pure Eyewear

Pure Eyewear uses high quality materials that let you match your style and allow your true self to shine through. From featherlight plastics to minimal metals, there’s something for everyone.

facebook google-plus twitter pinterest youtube instagram website
Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

facebook google-plus twitter pinterest youtube instagram website
Safilo

For the adventurous child who loves to play without holding back, Safilo kids eyewear is built for comfort and curiosity. Safilo frames are durable and lightweight. Kids love the bright colors and are excited to wear their fun Safilo eyeglass frames.

facebook google-plus twitter pinterest youtube instagram website
Scott Harris

Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

facebook google-plus twitter pinterest youtube instagram website
Sperry

Paul Sperry, known as the inventor of the world’s first boat shoe, believes fashion and function can come together without compromise. He has brought this to life in his Sperry eyeglass frames collection, and these ideals are evident in the stylistic, sleek, and practical frames seen therein.

facebook google-plus twitter pinterest youtube instagram website
Stepper

The most comfortable fit and overall design are packaged into every frame that Stepper produces. Precision crafted and infused with technology to provide a lightweight, long-lasting eyewear pair are just some of the features Stepper glasses offer.

facebook google-plus twitter pinterest youtube instagram website
Ted Baker

Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

facebook google-plus twitter pinterest youtube instagram website
Titan Flex

TITANflex frames (under the Tura eyewear umbrella) provide unprecedented performance eyewear for men. Superior memory metal technology combine with the best quality materials at an affordable price point. Every single pair of TITANflex eyeglass frames is super flexible at the bridge and temple points, and ultra light weight. Technology, style, and comfort, for the most discerning man.

facebook google-plus twitter pinterest youtube instagram website
Tura

Tura is a Manhattan-based design house. They have envisioned eyewear as a fashion accessory since 1938. Their brand portfolio includes L.A.M.B., Ted Baker, Lulu Guinness, and more.

facebook google-plus twitter pinterest youtube instagram website
Varilux X Series

Varilux® X Series™, featuring Xtend™ Technology, is Essilor's most advanced progressive lens available from France. In addition to providing sharp vision and smooth transitions at any distance, it extends your vision within arm’s reach, so you no longer have to tilt or angle your head to find your focus.

facebook google-plus twitter pinterest youtube instagram website
Varilux XR Series (Essilor)

Varilux XR series is the first eye-responsive progressive eyeglass lens that provides instant sharpness at every moment of your life. The lenses are customized to your binocular vision needs and focus zones for enhanced clarity.

facebook google-plus twitter pinterest youtube instagram website
WestGroupe

Spy, Fysh, Elizabeth Arden, and Kliik are just a few notable international brands found in the WestGroupe collection of eyewear. Leading-edge quality and innovation are important features found amongst the 18 brands in their fashionable collection.

facebook google-plus twitter pinterest youtube instagram website
Wildflower

This hip eyewear collection features lively designs that are sure to catch the eye of those around you. The chic styles found in Wildflower frames are perfect for helping you express your unique personality from bold to subtle.

Visit Our Location

We’re located South of Wichita Northwest High School on N. Tyler Road. Parking is available out front.

Our Address

  • 982 N. Tyler Road Ste. A
  • Wichita, KS 67212

Contact Information

Hours of Operation

  • Monday: 8:00 AM 6:30 PM
  • Tuesday: 8:00 AM 5:30 PM
  • Wednesday: 8:00 AM 6:30 PM
  • Thursday: 8:00 AM 5:30 PM
  • Friday: 8:00 AM 1:00 PM
  • Saturday: Closed
  • Sunday: Closed
Book Appointment

Our Blogs

Who Gets Macular Degeneration?

Uncategorized

Macular degeneration is the deterioration of the macula, the small central area of the eye that controls visual acuity. Typically developing macular degeneration is a slow, painless vision loss. AGE-RELATED MACULAR DEGENERATION (AMD) Macular degeneration is often referred to as age-related macular degeneration because it most frequently occurs in older generations. Macular degeneration is the […]

Read More…

August 1, 2020
Baalman Eye Care Center

Computer Vision Syndrome: Eye Strain

Uncategorized

According to The Vision Council, 65% of adults experience some form of computer vision syndrome. Often individuals associate eye strain as a “normal” part of computer work. However, the eye strain you are experiencing is a symptom of computer vision syndrome and can be reduced or avoided! WHAT IS COMPUTER VISION SYNDROME? Computer vision syndrome […]

Read More…

July 1, 2020
Baalman Eye Care Center

Perfect Glasses For Your Lifestyle

Uncategorized

We believe that your glasses should complement your lifestyle and meet your vision needs! With everyone having different priorities, jobs, and activities in their life eyewear is not a one size fits all. We want to help you select the perfect glasses for your lifestyle! BUSINESS EYEWEAR The savvy business professional wants glasses that enhance […]

Read More…

June 1, 2020
Baalman Eye Care Center

Macular degeneration is the deterioration of the macula, the small central area of the eye that controls visual acuity. Typically developing macular degeneration is a slow, painless vision loss. AGE-RELATED MACULAR DEGENERATION (AMD) Macular degeneration is often referred to as age-related macular degeneration because it most frequently occurs in older generations. Macular degeneration is the […]

Read More…

According to The Vision Council, 65% of adults experience some form of computer vision syndrome. Often individuals associate eye strain as a “normal” part of computer work. However, the eye strain you are experiencing is a symptom of computer vision syndrome and can be reduced or avoided! WHAT IS COMPUTER VISION SYNDROME? Computer vision syndrome […]

Read More…

We believe that your glasses should complement your lifestyle and meet your vision needs! With everyone having different priorities, jobs, and activities in their life eyewear is not a one size fits all. We want to help you select the perfect glasses for your lifestyle! BUSINESS EYEWEAR The savvy business professional wants glasses that enhance […]

Read More…

instagram facebook facebook2 pinterest twitter google-plus google linkedin2 yelp youtube phone location calendar share2 link star-full star star-half chevron-right chevron-left chevron-down chevron-up envelope fax